Paradigm is a modern perspective on everyday frames with eyewear that brings classic appeal to current trends. Every style is carefully crafted by our talented Louisville-based design team to be universally comfortable and flattering, so there's something for every face, skin tone and personality.

When it comes to quality, we're here to reframe your expectations. All the materials we use are sourced from the best suppliers in the industry, and our frames are manufactured with a focus on superior craftsmanship. Plus, from providing workers a fair, living wage to reducing our environmental impact, we're committed to the highest ethical standards at our own company and every company we work with. Because we want you to feel as good about our process as you do about our products.

Our Ethics & Sustainability Efforts

Our Spring ISCC-certified recycled acetate collection features Eastman Acetate Renew, made with 40% recycled plastic and 60% biobased content from renewable resources. Sunglasses also include Eastman Tritan Renew sun lenses, made of 50% recycled plastic and 50% virgin tritan material. Percentages calculated using the mass balance approach.
We use parts and materials from a limited supply chain which reduces the overall number of shipments and in doing so, our carbon footprint. We also purchase carbon offsets through the UPS Carbon Neutral Program.
Demand informs our buying patterns and we only make what we forecast to be sold. This helps to ensure we are not contributing to overproduction.
Our factory features many green initiatives, utilizing solar energy throughout its facilities and driving electric company cars, complete with charging stations.
Our factory provides workers with a fair, living wage and ensures the safety and well-being of all its employees.
Our Paradigm cases and POP packaging are made from recycled materials.
Our frame bags are BD8 bio polybags which are biodegradable.
We utilize FSC paper in our marketing materials.
For the third year in a row, we’ve partnered with the National Forest Foundation on their 50 Million for Our Forests tree planting campaign.